It's also true that most smartphone cameras do a great job in favourable lighting conditions, and that the very best cameras from Apple and Google take advantage of computational improvements to get the edge over their rivals. We reckon it's fair to say that most people prioritise camera performance when shopping around for a new phone nowadays. Trust us, if you were to rip open your current handset, you'd find a mess of ugly components and screws. We also wouldn't want to skim over just how impressive it is to make the inner workings of a phone look aesthetic. We'll go into a bit more depth on the functionality of the interface below, but the whole package is very sci-fi and looks like something straight out of 2001: A Space Odyssey or Tron: Legacy. It exists to showcase the "Glyph Interface", an array of over 900 LEDs that light up to notify you when specific contacts are calling, the charging status of the device, or work as a portable ring light. The transparent design isn't without purpose. The brand's debut earphones shared the same approach too – and those Nothing Ear (1) earbuds are some of our favourite AirPods Pro alternatives. Look through the back and you'll see that all the innards are visible (just make sure you've got a transparent case). A phone that's designed to grab attention, the brand is positioning it as the antithesis to all the other copycat models out there. The Nothing phone (1)'s look is more of a selling point than any of the features on its spec sheet. Cameras: 2 rear cameras (50MP main and 50MP ultra-wide angle) and 16MP front camera.And that's before talking about the £399 starting price, which makes it more affordable than the Google Pixel 6 or Apple's iPhone SE. The shiny Nothing phone (1)'s promise to be "a wake-up call for the industry" might be a little too hyperbolic for us – but we can't deny we haven't seen anything that looks like as much of a conversation starter as this does in a while. Nothing's debut phone may look like an iPhone 13 from the front, but there's nothing quite like the eye-catching transparent design of its rear panel. Most models seem like interchangeable glass slabs, and it's refreshing to see something different for once. There's not much innovation with these designs in 2022. And, we've got to admit, he's got a point. The CEO of London-based tech startup Nothing has had enough of phones that look identical. Carl Pei is out to shake up the smartphone market.
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